The businesses that find out now have time to do something about it. The ones that find out later usually find out because a competitor got there first.
Not every business needs the same depth of work. If you want a quick answer, start with Pulse. If you already spend on SEO or content, Snapshot gives you the bigger picture. If you need direction, choose Assessment. If your team is ready to act, Blueprint gives them the brief.
An AI Visibility Assessment reviews whether AI systems can understand, describe, cite, and recommend your business, then gives you a prioritised plan to improve visibility. It covers content foundation, entity clarity, structured data, authority signals, and discovery signals.
AI does not recommend businesses it cannot clearly understand. These assessments address that, starting with a first-look diagnostic and building toward a full implementation roadmap
Each tier is designed to help you understand how clearly your website presents your business to search engines, answer engines, and AI-powered discovery platforms. The lower tiers identify visibility readiness gaps. The higher tiers turn those findings into strategic recommendations and implementation planning.
These services do not guarantee rankings, AI citations, AI recommendations, traffic increases, enquiry increases, or visibility across every AI platform. No provider can guarantee those outcomes. The goal is to strengthen the foundations that help AI-powered systems better understand, trust, extract from, and potentially reference your website. Implementation, content production, technical deployment, ongoing monitoring, and monthly reporting are not included unless separately scoped.
Most business owners arrive here having already made hundreds of decisions that day. My job is to make this one easy.
Whether you need a quick check or a full implementation brief, each option gives you a clear answer in plain English, with no technical translation required.
Pulse
£147
48 hours · No call needed
AI Visibility Verdict (one of five clear classifications)
AI Understanding Summary
Recommendation Confidence Rating
Top 3 to 5 visibility risks
Recommendation Risk
Single most important fix
Final plain-English answer
Plain-English AI Visibility Glossary
Find out where you standClicking above takes you to the short intake form. Payment of £147 is completed at the end of the form.
Snapshot
£497
3 to 5 days · No call needed
Opening statement
AI Visibility Maturity Rating across five areas
Recommendation Confidence Rating
Top 5 findings
Top 5 visibility risks
Top 5 strategic recommendations
30-day action plan
Potential business impact
What a deeper assessment would uncover
Key takeaway
Plain-English AI Visibility Glossary
Get your SnapshotClicking above takes you to the short intake form. Payment of £497 is completed at the end of the form.
Assessment
£1,500
5 to 7 days · Scoping call required
Opening statement
AI Visibility Maturity Rating across five areas
Recommendation Confidence Rating
Priority fix list (top 10)
Current visibility assessment
Content assessment
Authority assessment
Entity assessment
Competitor observations
Recommended strategic focus
Strategic recommendations
Expected business impact
90-day roadmap
Key strategic takeaway
Secure your assessment.£500 deposit non-refundable. Secures your place and covers initial scoping work.
Blueprint
£3,500
7 to 10 days · Scoping call required
Opening statement
AI Visibility Scorecard with supporting evidence
Recommendation Confidence Rating
Priority fix list (top 10)
Executive summary
Current state assessment (executive, SEO, and developer audiences)
Commercial and brand context
Content findings
Authority findings
Entity findings
Technical findings
Schema findings
Internal linking findings
Competitor observations
Recommended strategic focus
Implementation ownership breakdown
Implementation-ready specialist tickets (written to brief standard)
Acceptance criteria for every ticket
KPI framework
Full 30/60/90-day roadmap
Expected business impact
Key strategic conclusion
Secure your Blueprint£500 deposit non-refundable. Secures your place and covers initial scoping work.
Every report is reviewed and interpreted before it reaches you. The judgements, the priorities, and the recommendations reflect a considered read of your business, not an automated output.
AI Visibility Pulse — £147
A quick AI visibility readiness check. Pulse is the fastest way to find out whether your website gives AI enough clear context to understand your business. In 48 hours you get a focused plain-English assessment of the basics: what you do, who you serve, what you should be known for, and whether that comes through clearly enough to support online discovery. No call needed. No technical report. Just a direct answer on whether your business is easy for AI to read, trust, and place in the right conversations.
•AI Visibility Readiness Verdict (one of five clear classifications)
•AI understanding summary
•Recommendation confidence rating
•Top 3 to 5 visibility risks
•Recommendation Risk
•Single most important fix
•Plain-english AI visibility glossary
Best for: any business with a website that relies on online discovery and wants a fast, plain-English answer before committing to a deeper diagnostic. No call required.
Pulse is a first-look diagnostic. It does not include a full visibility audit, competitor research, content assessment, implementation planning, or ongoing monitoring.
AI Visibility Snapshot — £497
Snapshot is for businesses already putting time or money into SEO, content, PR, or online visibility but unsure how that work is showing up in AI-led discovery. You get a five-area visibility diagnostic written for business owners rather than developers, with a clear 30-day action plan you can use straight away. No jargon. No scoping call. Just a practical view of what is helping, what is missing, and what deserves attention next.
• Opening statement
•Top 5 findings
•AI Visibility Maturity Rating across five areas
•Top 5 visibility risks
•Recommendation Confidence Rating
•Top 5 strategic recommendations
•Priority fix list (top 5)
•30-day action plan
•Potential business impact
•What a deeper assessment would uncover
•Key takeaway
•Plain-English AI Visibility Glossary
Best for: marketing agencies, PR agencies, creative agencies, accountants, solicitors, and estate agents already investing in SEO or content marketing who want to understand what the AI search layer means for that existing investment. No call required.
Snapshot identifies the main issues affecting AI visibility readiness before committing to deeper strategy or implementation planning. It does not include entity assessment, competitor observations, content authority analysis, schema findings, specialist tickets, or implementation planning.
AI Visibility Assessment — £1,500
Assessment is for businesses that already invest in marketing, SEO, or content and now need to understand why that work is not translating clearly into AI-led discovery. The assessment looks beyond surface visibility to identify the real causes: unclear positioning, weak content signals, missing proof, poor structure, competitor patterns, or gaps in how your expertise is presented online. You get a strategic assessment written for decision-makers, with competitor context and a clear 90-day priority plan so you know what to fix first, what can wait, and where effort will make the biggest difference.
•Opening statement
•AI Visibility Maturity Rating across five areas
•Recommendation Confidence Rating
•Priority fix list (top 10)
•Current visibility assessment
•Content assessment
•Authority assessment
•Entity assessment
•Competitor observations
•Strategic recommendations
•Recommended strategic focus
•Expected business impact
•90-day roadmap
•Key strategic takeaway
Best for: businesses already investing in marketing or SEO that want to understand the AI search layer and have the budget and strategic direction to act on it.
Assessment identifies what is holding your website back, why it matters, and what should be addressed before implementation planning. It does not include schema findings, developer tickets, implementation briefs, content production, technical deployment, or ongoing monitoring. The competitor observations section is based on patterns identified within your own assessment and does not involve separate research into named competitors.
Competitor observations are based on publicly available website and audit data at the time of assessment only. They do not constitute a comprehensive competitor analysis, a complete view of competitor strategy, or a prediction of competitor behaviour. Findings may not reflect recent changes to competitor websites or marketing activity.
A non-refundable deposit of £500 is required to secure your place. The deposit covers initial scoping work.
AI Visibility Blueprint — £3,500
Blueprint is for businesses that have completed their diagnostic work and need a structured roadmap to hand to their team or specialists. You get a full implementation roadmap written for the people who need to use it: executives get the commercial picture and priorities, SEO leads get the content and authority brief, and developers get clear tickets with acceptance criteria. The aim is to remove translation time, reduce internal back-and-forth, and give your team a practical route from visibility gap to implementation.
•Opening statement
•AI Visibility Scorecard with supporting evidence
•Recommendation Confidence Rating
•Priority fix list (top 10)
•Executive summary
•Current state assessment for executive, SEO, and developer audiences
•Commercial and brand context
•Content findings
•Authority findings
•Entity findings
•Technical findings
You're probably not researching AI as a concept. You have noticed something. Enquiries feel less consistent. A competitor is appearing somewhere you did not expect. Online visibility feels harder to explain than it used to. This is where you find out whether AI is part of the reason and what to do about it first.
•Schema findings
•Internal linking findings
•Competitor observations
•Recommended strategic focus
•Implementation ownership breakdown
•Implementation-ready specialist tickets (written to brief standard)
•Acceptance criteria for every ticket
•KPI framework
•Full 30/60/90-day roadmap
•Expected business impact
•Key strategic conclusion
Best for: businesses with a team ready to act that need a complete brief across executive, SEO, and developer tracks without spending time translating strategy into tasks.
Blueprint is a diagnostic and roadmap deliverable. It does not include implementation, content production, technical deployment, ongoing monitoring, or monthly reporting. Specialist tickets are written to brief standard and are designed to be handed directly to your developer or specialist for review before implementation. They are not a substitute for a qualified specialist's professional judgement. The competitor observations section is based on patterns identified within your own assessment and does not involve separate research into named competitors.
A non-refundable deposit of £500 is required to secure your place. The deposit covers initial scoping work.
Blueprint is the only tier that moves from identifying the problem to planning the solution.
Competitor observations are based on publicly available website and audit data at the time of assessment only. They do not constitute a comprehensive competitor analysis, a complete view of competitor strategy, or a prediction of competitor behaviour. Findings may not reflect recent changes to competitor websites or marketing activity.
An AI Visibility Assessment is a structured review of how clearly AI systems can understand, describe, and recommend your business. It identifies what AI platforms can extract, what they may misread, and what is missing from your website, then gives you a prioritised plan for addressing the gaps. It covers content foundation, entity clarity, structured data, authority signals, and discovery signals, with additional areas reviewed depending on your business type.
No. Traditional SEO optimises your site for Google search rankings. An AI Visibility Assessment focuses on something different: how AI platforms understand, describe, and recommend your business.
You may see this referred to as AEO (Answer Engine Optimisation) or GEO (Generative Engine Optimisation). Both terms describe the same underlying challenge – making sure AI systems have enough clear, accurate signal to find your business, understand it, and recommend it with confidence.
The two disciplines overlap in places but they address different questions, and a strong SEO presence does not automatically translate into strong AI visibility.
No. The assessment works regardless of whether you have an active SEO programme. It reviews what is currently on your site and tells you what AI platforms can and cannot extract from it. You do not need to have done anything specific before starting.
AEO stands for Answer Engine Optimization. It focuses on making your website easier for search engines and AI-powered answer systems to understand, extract from, and use when responding to questions.Instead of only thinking about rankings, AEO looks at whether your website clearly answers the questions your ideal clients are asking. This includes your services, process, pricing, audience, location, proof, FAQs, and trust signals.The goal is to make your business easier to understand, easier to summarise, and better prepared for search experiences where people receive direct answers instead of scrolling through a list of links.
GEO stands for Generative Engine Optimisation. It refers to how well your website is understood and potentially referenced by AI-powered tools like ChatGPT, Perplexity, Google's AI Overviews, and similar platforms. Where traditional SEO focuses on search engine rankings, GEO focuses on whether AI systems can clearly understand your business, trust what your website says, and include you in AI-generated answers and recommendations.
The Pulse is delivered in 48 hours. The Snapshot in 3 to 5 working days. The Assessment in 5 to 7 working days. The Blueprint in 7 to 10 working days. The Pulse and Snapshot require no call. The Assessment and Blueprint begin with a scoping call.
Most businesses start with the Pulse. It gives you a fast, plain-English read on where you stand before committing to a deeper diagnostic. If you already know your visibility has a strategic gap and you need a plan, the Snapshot or Assessment are better starting points. If you have a team ready to act and need a full implementation brief, the Blueprint is designed for that.
Asking an AI platform directly gives you an impression, not a diagnosis. It does not explain why your business is described the way it is or what is missing from your website that is causing it. An AI Visibility Assessment reviews the actual signals AI systems can extract from your business and return a written, prioritised plan instead of a one-off answer.
There is no account manager and no junior researcher between you and the work. The person who reviews your business is the same person who writes the report and the recommendations. Nothing gets lost in a handoff, and nothing waits in a queue behind someone else's account.
Tracking tools and assessments solve different problems. A tracking tool measures whether your brand is mentioned in AI answers over time, and because AI-generated answers vary from one query to the next, that's worth checking repeatedly rather than once.
An AI Visibility Assessment looks at something more stable: the actual signals on your website, your entity clarity, structured data, and content that AI relies on to understand and recommend you in the first place. Those signals are what give a tracking tool something to find. Every tier, from the Pulse through to the Blueprint, reviews these same signals.
The difference between them is how deep that review goes and what you're handed to act on.
All four review the same underlying signals, just at different depths and with a different output.
The Pulse gives you a single classification, an AI-understanding summary, and the one fix to prioritise first, delivered in 48 hours with no call needed.
The Snapshot expands that into a full maturity rating with the top five findings, top five recommendations, and a 30-day action plan.
The Assessment adds a detailed breakdown across all maturity areas, competitor observations, and a 90-day roadmap built for strategic decision-making rather than awareness.
The Blueprint goes further still, adding a full scorecard, schema and internal linking findings, developer tickets with acceptance criteria, a KPI framework, and a complete 30/60/90-day roadmap written for executive, SEO, and developer audiences at once.
If you are unsure, start with the Pulse to get a fast, plain-English read before deciding whether you need to go deeper.
Four offers. One clear question at every level. All four deliver a written report, not a spreadsheet or a slide deck.
Looking for internal AI strategy instead?
If you're exploring where AI should fit inside your business before worrying about external visibility, that's a different conversation. Clarity comes in two forms:
- External clarity: Can buyers find you and understand you? (Pulse / Snapshot / Assessment / Blueprint)
- Internal clarity: Where should AI actually fit in how you operate? (Alignment Check)
Some businesses need one. Most benefit from both.
But they're separate pathways. → Explore the AI Alignment Check