Two problems. Two clear answers.
Something has shifted in how buyers find and choose businesses. Some are already feeling it. Most don't know why.
Are buyers still finding you the way they used to?
If traffic, enquiries, or online visibility feel different than they did two years ago, this is where you find out whether changing search behaviour is part of the reason.
Where should AI actually fit inside your business?
If the pressure to act on AI is building but nothing has a clear first priority yet, this is where you find the one opportunity worth acting on before time, money, or people go in the wrong direction.