Complete the intake form
Tell me about your business, your customers and what you want the website to achieve.
A professional website can still be difficult to understand.
A website may look credible and contain plenty of information while still leaving important questions unanswered. Can a first-time visitor quickly understand what you offer?
Is it clear who your services are designed for?
Does the website explain why someone should choose you?
Is there enough visible evidence to support your expertise?
Are your services described consistently across the site?
These clarity signals matter to prospective customers. They also help AI platforms understand, describe, and potentially recommend your business.
An AI Visibility assessment identifies what is already clear, what may be limiting understanding, and what deserves attention first.
Start with the AI Visibility Pulse. It assesses whether your website gives customers and AI platforms a clear, credible picture of your business and identifies the first issue to address.
Best for: "Those who want to see if visibility is actually a problem before they commit to deeper work."
Choose the AI Visibility Snapshot for a broader assessment of your clarity, authority, and recommendation readiness, together with prioritised recommendations and a practical 30-day action plan. The £497 Snapshot covers your AI Visibility Maturity Rating with a prioritised 30-day action plan.
Best for: "Those who know this is a problem. And now there is a need for actionable depth, not just a diagnostic.
These assessments improve the foundations that make AI recommendations possible. Not by tracking AI behaviour, but by making your website clearer, more trustworthy, and easier for AI to understand.
An assessment may be useful when one or more of these questions is difficult to answer confidently:
If several of these are unclear, the issue may not be the quality of your business. The information may simply be difficult for customers and AI systems to interpret confidently.
Buyers are changing how they research businesses
Prospective customers increasingly use AI-assisted platforms alongside traditional search, recommendations and direct website research.
These systems rely on publicly available information to form an understanding of a business. When that information is unclear, inconsistent or difficult to extract, the resulting description may be incomplete or inaccurate.
AI visibility is not about manipulating an AI platform. It is about giving customers and machine-led discovery systems clearer, more credible information to work with.
Business clarity
Can the business be identified accurately?
Service clarity
Are the offers, audiences and outcomes clearly explained?
Trust and authority
Is there enough visible evidence to support the business’s claims?
Answer-ready information
Can important information be found and understood easily?
Recommendation readiness
Do the available signals give an AI platform enough confidence to include the business in a relevant response?
A founder-led service business had a professional website and a well-established offer. However, the website used different names for the same service across several pages, provided limited written evidence of outcomes and did not clearly identify which customers the service was best suited to.
The assessment found that the business itself was credible, but its online information did not present a sufficiently consistent or easily extractable picture.
The first priority was not to create more content. It was to clarify the core service, use one consistent description and strengthen the evidence supporting the offer.
Illustrative example based on an anonymised assessment. Business details have been removed.
The AI Visibility Pulse is a fast diagnostic answering one question: does AI know who your business is, and would it recommend it? Delivered within 48 hours. No call needed.
VISIBILITY PULSE REPORT — SAMPLE
For illustration purposes only, based on anonymised report
In this example, the business can be identified, and its main services are present, but the available information is not consistently structured or explained. The report would identify the first action required to strengthen service clarity and recommendation confidence.
Every report is personally reviewed and interpreted by me. I assess the available evidence, identify the findings that matter most for your business and explain them in plain English.
You will not receive an automated score or generic list of recommendations. You will receive a reasoned conclusion, the evidence behind it and a clear first action.
Clicking above takes you to the short intake form. Payment of £147 is completed at the end of the form.
Neither. I'm an independent consultant. I don't build tools, run campaigns, or push implementations. My job is to give you a clear read on what's actually happening before you spend anything – whether that's how AI platforms currently see your business or where AI genuinely fits inside your operation.
I'm based in the UK and most of my clients are here, but I also work with founder-led businesses in the US and Canada remotely. If you're outside the UK, get in touch and we'll work out quickly whether it's a fit.
I identify where a website may be making a business difficult to understand, distinguish or trust. This includes unclear service descriptions, inconsistent information, weak supporting evidence, missing answers to important buyer questions and signals that may limit how accurately AI platforms interpret the business.
AI tracking tools tell you whether AI mentions your business. These assessments improve the reasons it would. It is the difference between a heart rate monitor and a personal trainer. One measures it. The other improves.
The assessments are designed for founder-led service businesses that depend on being understood, trusted and recommended online.
They are particularly useful when the business has a credible offer but is unsure whether its website communicates that offer clearly enough to customers and AI-assisted platforms.
Pulse and Snapshot can be purchased directly without an initial call. After completing the intake form and payment, I begin the assessment and deliver the report within the stated timeframe.
Assessment and Blueprint begin with a scoping conversation because they require greater strategic depth.
If you are unsure which service is appropriate, you can book a free 15-minute Clarity Call.
No. AI platforms change frequently, and no responsible consultant can guarantee inclusion in an AI-generated answer.
The assessment identifies whether your existing online information provides clear, consistent and credible signals that may strengthen understanding and recommendation readiness.
No. SEO focuses primarily on visibility through search engines and rankings. AI visibility examines whether AI-assisted systems can accurately interpret, summarise and potentially recommend a business.
The two areas overlap, but they are not identical.
No. AI tools may assist parts of the research process, but every finding and recommendation is reviewed, interpreted and written by me. You will not receive an unfiltered automated audit.
AI Alignment looks inward: where AI could create genuine operational value and what should be prioritised first.
These are separate consulting pathways.
Explore the AI Alignment CheckReceive a human-reviewed AI Visibility Pulse with a clear verdict, supporting evidence and one priority action.
Get my AI Visibility Pulse — £147